Deal of the Day
Learn To See How Your Customers See
When potential customers visit your website, they may be blind to certain parts of your site. Possibly even the parts that you want them to see the most, such as the buy now button, add to cart, join now, etc… Obviously if they are missing these, then you are missing sales.
Well Stompernet just released a very eye-opening (no pun intended) video that talks about just this subject, and teaches how you can increase your websites conversion rate by as much as 50% by just changing the layout.
You will definitely want to give this one a watch!
http://www.stompernet.net/goingnatural2/?vid=3
Filed Under Big Dumb IdeasUse Your Expert Skills
We discussed last time that everyone’s an expert at something. There are things that may seem easy to you, that other marketers struggle with every day. However, I’m betting that there are also things that YOU struggle with on a regular basis.
You Are An Expert
Yes, it is true, you are an expert, whether you think so or not. This is one of the most interesting things I find about internet marketing. Many things that I don’t ever have a second thought about are actually HARD for other internet marketers. How crazy is that?? I mean, I am just a big dumb marketer, right? Nonetheless, it is true. I find myself helping many marketers with these seemingly mundane skills that I have picked up throughout my internet marketing adventure. They can be things as little as setting up a Wordpress Blog, using an ftp program, using Google Adwords, editing basic html, formatting a pdf, posting on Craigslist and the list goes on. Do you find any of these things hard yourself? Maybe you do, or maybe you find them all to be extremely easy. If that is the case, then consider yourself an expert to those who struggle with the same tasks.
Now think about the things that you may be an expert in, but never really thought so. I would love to hear some of them. What kind of things do you do daily without a second thought? I hope this has got you thinking. Perhaps you could write a very good e-book on your expertise. I may be a big dumb marketer, but I may be an expert as well. You may be as well.
Until next time, The Big Dumb Marketer signing out
Filed Under Big Dumb RamblingsThe Big Dumb Marketers Guide to Putting Your Outsourched Content To Good Use
This is where things get interesting. First, take your ten articles and submit them to Associated Content as non-exclusive articles. AC will generally pay you around $4 per article for non-exclusive rights, cutting your out of pocket costs down to $60 total. That’s one use for your ten articles. Be sure to use non-exclusive and submit to AC first, in order to get your articles approved and earn your money back. If you submit to an article directory first, they will not accept your content.
Cheap Content - Option #5
Option #5 - Barter For Content
Many of us have skills that others find very valuable, but we take for granted. If you have a skill that others can benefit from, then you may want to try bartering those skills to have some content written for you. For example, if you’re an ace web designer, you may be able to find a writer that is in need of a website. Consider making them an offer of trade instead of cash – you might be surprised at the response you get! I you can find just one writer who needs a webpage that will also require constant updating. You could have yourself a great source of professionally written content for as long as they need website updates.
Well that concludes my series on finding Cheap Content. As a Big Dumb Marketer, we need to rely our our cunning to get things done, and now you should be equipped with the cunning and know how to get yourself some great cheap content.
As a little bonus to this series, I would like to talk a little bit about how you can use your new content, and even recoup some of the costs you may have incurred for it. Check back soon.
Until next time, The Big Dumb Marketer, signing out.
Filed Under Big Dumb IdeasCheap Content - Option #4
Option #4 - Embrace the power of PLR
First off, if you are not sure what PLR is, then here is a quick explanation. PLR stands for Private Label Rights. What this means is if you have a PLR article, that means you have rights to re-work, re-word, re-write or all of the above, and then to re-distribute that article as your own.
So what can we do with PLR content? First you will want to find PLR content on your niche of choice. Next, find a writer. Bring the two together, and you’ve got a decent chance at ending up with quality content cheaply. Most writers will rewrite an article for much cheaper than they will writing a completely new article. Just be sure that your writer understands exactly what you mean by “rewrite”. Do you want 30% new content? 50%? 99%? Explain what you want clearly, and expect to pay accordingly.
A second route is you could rewrite the content yourself. But if you are looking for the content to be easy, then this might not be your best choice. However, it is an option as well, and will save you the cost of hiring a writer.
Tomorrow I will be posting the fifth and final idea for Quality Cheap Content, so stay tuned.
Until next time, The Big Dumb Marketer, signing out.
Filed Under Big Dumb TipsCheap Content - Option #3
Option #3 - WAHM’s
One of the best resources for cheap and usually very high quality content is work at home moms, aka WAHM’s.
Most stay at home moms are looking for a way to earn a little supplemental income. If you know any locally or virtually, ask them if they’d be interested in writing for you. You can also use your favorite search engine to find stay at home moms and work at home mom forums, to see if any writer mamas are looking for work. Sometimes, they just want to see their name in print and supplement the family income, and are willing to work for less than a traditional ghostwriter.
This is one of The Big Dumb Marketers favorite resources for quality cheap content. It is beneficial to both you and the moms you work with, so it is really a win-win situation.
Until next time, The Big Dumb Marketer signing out.
Filed Under Big Dumb TipsCheap Content - Option #2
Option #2 – Forum Marketing
Alright, it is time for Option 2 for a Big Dumb Marketer to get himself some cheap content. This option is forum marketing and is a great opportunity for some very cheap and high quality content. There are 2 different routes to go about this. The first route is if you are looking for content on a specific niche, then find an active forum related to that niche and scout out some members who post a lot and seem to have a good knowledge of the niche. Send them a message asking them if they would like to get paid for writing a few short articles. Chances are they never thought they could get paid for something they love to talk about anyways. This is one good route to go.
The second route is to find a qualified ghost writer at an internet marketing forum. Look around on internet marketing forums like the Warrior Forum, Digital Point, and SitePoint. There are nearly always writers there, and many of them run special offers. Take advantage of these offers to pick up content at cheap rates. Treat the writers you work with well, and you may be able to retain them for future projects. It is good to build relationships with any quality writers you find so that when you have a need for content, you have someone to turn to.
That is it for Option 2. Hopefully you are beginning to see that finding cheap content is something even a Big Dumb Marketer can do.
Until next time, The Big Dumb Marketer signing out.
Filed Under Big Dumb TipsGetting Great Content — On The Cheap!
There’s been a lot of debate lately about the price of content, and what a marketer should be willing to pay for it. Quality content does cost money, but it doesn’t have to cost an arm and a leg. As a Big Dumb Marketer, here are some tips I’ve learned to get great content for my niche websites, without spending all my profits on content – after all, I’ve got to have some money left for fun stuff, too!
I will cover 5 great options over the next 5 days, so make sure to check back tomorrow for the next great option.
Option #1 - Bidding Sites:
That is it for today, be sure to check back tomorrow for the next great option.
Until next time, The Big Dumb Marketer signing out.
Filed Under Big Dumb Tips2 Free Interviews - Aaron Wall and Joel Comm
Jonathan Leger was kind enough to post a couple of great interviews he did with two very well known marketers a while back. I believe Jonathan posted these 2 interviews back around February of this year, but they are still up and they are definitely worth the read. Aaron Wall and Joel Comm are both very successful and good at what they do, and if you are a Big Dumb Marketer like me, you will enjoy hearing these two smart guys share some wisdom.
Aaron Wall Interview - http://www.jonathanleger.com/chat/AaronWallInterviewChat.pdf
Joel Comm Interview - http://jonathanleger.com/chat/joelcomm_trans.php
Until next time, Big Dumb Marketer signing out.
Filed Under Big Dumb Ideas-
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